MAC Cosmetics’ Billion Dollar Ball, celebrating 30 years of Viva Glam. This iconic event was a vibrant fusion of beauty, art, and philanthropy, highlighting MAC’s enduring commitment to the LGBTQIA+ community. From immersive installations to captivating performances, every detail was crafted to reflect the brand’s bold spirit and legacy.
This project was created in collaboration, and under authorship of REPLICA. While presented independently, these works represent joint efforts between Untitled Format and REPLICA for MAC Cosmetics.
Paul Bennett IV – Executive Producer
Aaron Connely – Producer
Jordan Glenn – Creative Director
Mark Rakhmanov – Senior Experiential Designer
Myles Mangino – Lighting Director
SDN Broadcast Team – Technical build
Select photos by Madi Atkins
