Valentino PP Pink collection aimed to be introduced to the world by an unexpected block takeover, transforming the usual sights of New York into the distinctive pink signature of Valentino. Transforming a local newsstand deli into a moment of delight for passerby with pink floral takeovers, seating and branded storefront featuring V Magazines with cover stars dressed in the Pink PP Collection, Valentino successfully unveiled the launch of their collection in an unexpected and engaging manner. In a parallel activation, PP Pink took over the iconic Dominique Ansel bakery, complimented by custom pink packaging, and further discoveries of the new collection.
This project was created in collaboration, and under authorship of MATTE. While presented independently, these works represent joint efforts between Untitled Format and MATTE.
Lennon Chuang – Client Director
Mark Rakhmanov – Senior Experiential Designer/ Creative Lead
Tristan Lacour – Group Client Director
Nick Wilson – Graphic Designer
Akua Kwakwa – Producer
Client Manager – Karlyn Sykes
