An immersive comic shop pop-up at San Diego Comic-Con brought HBO Max’s Stuart Fails to Save the Universe to life. Across four themed zones and interactive touchpoints, guests used RFID membership cards to navigate a personalized adventure through parallel universes. Detailed scenic environments, reactive lighting, animated props, and integrated technology transformed the shop into a living story, inviting fans to become part of the show’s multidimensional chaos.
This project was created in collaboration, and under authorship of ACRONYM.
Paul Elsberg – Group Business Director
Jasper Kuo – Senior Producer
Laura Suhok – Creative Director
Mark Rakhmanov – Sr. Lead 3D Experiential Designer
Siera Lang – Jr Designer
Eric Baron – Producer
Evan Sheldon – Associate Producer
Jess DeVirgilis – Producer
Andrew Strelecki – Design Director
Jeremy Raskin – Graphic Designer/ Sound Design
Zach Saale – Director of Creative Technology
Katie Walker – Sr. Creative Producer
Aaron Marcellino – Creative Producer
Andrew Curtis – Creative Producer
Chris Benton – Sr. Creative Technologist
Willy Berkhard – Senior Creative Technologist
Colin Honigman – Director of Programming
Alyssa Margalit – Programmer
Haysie Chung – Jr. Programmer
Mike Hull – Editor
Erik Adrian – Set Dressing
Donald Cawley – Set Dressing
Atharv Sondagar – Environmental Creative Intern
Ella Ryder – Creative Production Intern
Vashtie Persaud – Visual Development Intern
FTB fabrication partners
3D Model Render
Reality
3D Model Render
Reality
3D Model Render
Reality
3D Model Render
Reality
3D Model Render
Reality
