PopSugar’s annual Play/Ground in NYC Pier 94 is an activation centered around creating a safe and inclusive space for women to learn, share, create, and come together. Embracing vibrant design themes centered around rainbows, Play/Ground sought to symbolize the optimism, diversity, and joy of its attendees. Featuring 22 impactful brand collaborations, immersive experiences, hands-on DIY stations, and enlightening panels with guest speakers, the event provided a space for gathering and the exploration of joy and self-discovery. Notable figures like Chrissy Teigen, Issa Rae, Mandy Moore, Camila Mendez, Amanda Seyfried, and Milo Ventimiglia shared their empowering stories, wisdom, and inspiration with the audience.
Worked on design and experience in collaboration with The Gathery.
