Permanent installation at Madison Square Garden, Pepsi Fan Deck is a lounge and fan space that creates a branded footprint, elevating the space and experience. The interactive elements celebrate the iconic brand, in an iconic partnership with Madison Square Garden, and create engagement for guests. Interactions include digital displays, and reactive lighting that corresponds in real-time to the events on the field/stage.
Worked on final design/fabrication in collaboration with PepsiCo for Madison Square Garden. All design work was done during my time at PepsiCo.
Photography by Matt Ramirez & Joel Beeby.
Experiential Design Team:
Alessio Scalabrini
Amanda Chapin
Mark Rakhmanov
Joel Beeby
