To ring in the holidays, Old Navy launched their iconic Jingle Jammies in a festively iconic manner, partnering with the legendary Radio City Rockettes at their NYC flagship store. The “Sorry, Not Sorry” campaign encapsulated the liberty to revel in the holiday season in whatever way brings you joy! Whether it’s indulging in a personal treat, enjoying a staycation in your Jingle Jammies, or experiencing an unexpected performance by the Radio City Rockettes. The event was hosted by TV personality and former Rockette Amanda Kloots.
Worked on design and experience in collaboration with Industria Creative.
