To compliment the elegancy and creativity of the New York City Ballet Fall Gala, Macallan created a pop-up activation that fits seamlessly within the architecture of the Lincoln Center. Focused on a tasting bar encased in exquisite brass architecture, this activation revolves around introducing and educating guests about the diverse Macallan whisky portfolio.
This project was created in collaboration, and under authorship of MATTE. While presented independently, these works represent joint efforts between Untitled Format and MATTE.
