MAC Cosmetics’ MAC Strobe launch in DTLA, we designed a glowing, high-impact environment that brought the products’ radiance to life. Custom furniture inspired by the MAC logo shaped the space, while illuminated installations and vibrant lighting created nonstop, unforgettable photo moments. Every element was built to amplify the energy of the launch and create a night that truly lit up downtown.
This project was created in collaboration, and under authorship of THE UMBRELLA. While presented independently, these works represent joint efforts between Untitled Format and THE UMBRELLA for MAC Cosmetics.
Mark Rakhmanov – Senior Experiential Designer
UMBRELLA Team:
Daniel Wender
Ann D’Ovidio
Lauren Labadie
