An exclusive, one-night-only launch event for MAC Cosmetics’ Dazzle Collection, designed to immerse guests in a bold downtown nightlife atmosphere. The experience featured interactive art installations, fortune-reading moments, and shimmering product activations throughout. A moody base of black, silver mirrors, and glittering metallics was elevated with warm lighting, lush rosy hues, playful pops of pink and purple, and futuristic iridescent accents — all crafted to spotlight MAC’s newest dazzling beauty line.
This project was created in collaboration, and under authorship of THE UMBRELLA. While presented independently, these works represent joint efforts between Untitled Format and THE UMBRELLA for MAC Cosmetics.
Creative & Production:
UMBRELLA Team:
Dan Wender
Ann D’Ovidio
Lauren Labadie
Eliot Orejuela
Design:
Mark Rakhmanov – Experiential Design
Anna Kathleen – Production Design
Michael Potvin – Lighting Design
Photography:
BFA Photography
Joshua Sobel
The Umbrella
Concept Render
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Concept Render
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Concept Render
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