To showcase an incredible portfolio of crafted whisky, Macallan invited guests into a multi-sensorial immersive experience that took them through a journey of the Scottish Highlands and Macallan’s rich legacy and heritage. Through creatively drinks, and captivating avenues for exploration, attendees delved into the craftsmanship and historical background of every Macallan whisky. By recreating the Scottish Highlands, showcasing digital art on a monolith, and guiding guests through an expressive journey within the space, we successfully introduced Macallan to a broad audience in four national cities that included Miami, Los Angeles, Aspen and New York.
This project was created in collaboration, and under authorship of MATTE. While presented independently, these works represent joint efforts between Untitled Format and MATTE.
Kate Roberts – Creative Director
David Orellana – Associate Creative Director
Mark Rakhmanov – Senior Experiential Designer
Jordan Glenn – Senior Art Director
Rada Singhasaneh – Junior Experiential Designer
Andres Weinger – Experiential Renderer
Cassie Leventhal – Group Client Director
Eugene Young – Director of Programming
Jonny Cartagena – Client Director
Amanda Contrada – Head of Experiential Production
Philip Hooghuis – Senior Experiential Producer
Sarah Unger – Production Coordinator
Luke Berry – Beverage and Catering Coordinator
Sara Lucas – Client Manager
Daniela Miles – Experiential Producer
Daniel Byrne – Post Production Producer
