An invite-only, multi-room content studio designed for Gatorade during Super Bowl week. Created for athletes, creators, retail partners, and internal teams, the experience was developed as a guided journey through a series of distinct environments, each highlighting a different part of the brand’s evolving approach to hydration.
The space combined production-ready content areas, integrated product moments, and a bespoke 4D presentation for Gatorade’s B2B audience. Lighting, sound, motion, scenic design, and environmental effects worked together to shape the tone of each room while maintaining one cohesive visual and spatial experience. The result was an immersive environment that allowed guests to engage with, capture, and better understand the future of Gatorade.
This project was created in collaboration, and under authorship of ACRONYM.
Michael Fullman – Chief Creative Officer
Emily Brackett – Executive Creative Producer
Mark Rakhmanov – Sr. 3D Experiential Designer
Dima Miheev – 3D Experiential Designer
Floria Huang – Creative Intern, Experiential
Juliana Johnson – Associate Design Director
Calvin Cheng – Creative Director
Mikey Dorner – Art Director
Steven Tang – Sr. Graphic Designer
Katie Walker – Creative Producer
Aaron Marcellino – Creative Producer, Media
Andrew Curtis – Creative Producer, Media
Chris Benton – Sr. Creative Technologist
Charlie Wilson – Sr. Programmer
Haysie Chung – Jr. Programmer
Alexis Taylor – Sr. Producer
Eric Barron – Producer
Tommy Brands – Associate Producer
Ginevra Lombardo – Lighting Designer
Mike Hull – Editor
