Spotted in NYC, “Cheetos 75th: The Mark of Mischief” celebrated the iconic birthday of Chester Cheetah®. The fashion-week event delighted all attendees with unexpected elements, including the debut of a Cheetos-inspired runway collection, an exclusive VIP party, and specially crafted Cheetos desserts from the award-winning bakery, Milk Bar. Chester’s fans were able to feel like honored attendees of his birthday bash, leaving with radiant impressions, and orange-fingers.
Worked on design and experience in collaboration with PepsiCo design team.
Alina Rodal – Design Senior Manager
McKenzie Whitlow – Design Project Manager
Billie Heitzman – Associate Design Manager
Mark Rakhmanov – Senior Experiential Designer/ Creative Lead
Heartlent executed production and fabrication.
